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In case you've (somehow) missed it, below is the Dan Onorato ad that pollster Terry Madonna says has boosted the Democrat's name recognition by 10 points. (Last month 53% of respondents didn't know who the county exec was -- this month it was up to 43%.)

That's still a lot of people who don't know him. For perspective on the ground he has to make up with undecided voters, here's some math from another pollster in my story today:

The large number of still-undecided voters is a mixed blessing for Democrats. Winning them over puts them in striking distance of their GOP opponents, but it will not be easy. Take the Suffolk poll, which puts Mr. Onorato behind by seven among likely voters in the governor's race, with 13 percent undecided.

"For Onorato [undecideds] have to break 10 to 3, or a 75 to 25 percent split. That is a tall order," said David Paleologos, director of the Suffolk University Political Research Center.

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